Picture yourself in a room full of people having a great conversation: you have a glass of wine by and you’re chatting with your friends. Then someone jumps into the conversation. The conversation heats up, the opinions start flying and people start talking over each other.

Now…

Picture doing this on-line. On Twitter. With people across the country.

Twitter Parties and chats (yes, they are two different things) are a great way to get your message out. An intense, focused and sometimes chaotic 60 minutes on Twitter can help your social cause or your brand get great exposure with huge impressions. Understanding their value is something every marketing rep, agency and brand manager should consider.