From VW’s The Force to Kony 2012, digital video has exploded on to the web and profit and even non-for-profit organizations are scrambling to capitalize on this new fangled medium. In this session, using a series of recent examples we’ll talk about how to successfully integrate digital video into your company’s overall marketing strategy. We’ll even get into crazy stuff like analytics, ROI and whether digital video is the right thing for your company.
- How to integrate digital video into their current marketing strategy
- How to measure video success
- The secret sauce behind outstanding digital video campaigns