This talk will be about the power of SEM within the Canadian business landscape. It will focus on little heard data about search in Canada, a review of what Paid Search is, SEM’s role in the integrated marketing plan and will touch on many other topics that the attendee will find useful. My goal of this talk is to inspire business and professional to turn to SEM as a genuine way of getting their marketing message out there.
- Canadian Data around searches per month
- Canadian Mobile Search Data
- How SEM is a good solution for their business
- How to get into SEM
- That search offers much more than keywords!