Diverse Divas: Reaching a Multicultural Audience Online


Reaching out to ethnic communities is no longer a “nice to have,” it’s now a essential for businesses in Canada. This session will help your brand build loyalty and increase business in multicultural markets.

We’ll identify the right media outlets for your ethnic audience, examine case studies of multicultural marketing and cover how to balance ethnic marketing messages with your brand/company’s core market.

Questions Answered

  1. Building brand loyalty in ethnic markets
  2. Media outlets for diverse audiences
  3. Successful multicultural campaign studies
  4. Multicultural advertising

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