Creating a website on the fly works in some situations, but for accountability and timeliness, you should plan out your requirements in advance. This is especially true if you’re working with a team, or if you need something tangible for documentation/presentation purposes.

Effective Website Planning walks attendees through three-step process that churns out great — and delightfully simple — documentation. The goal? Improve communication, set clear expectations, and eliminate unnecessary scope creep.

While this presentation references WordPress as an example, the takeaways hold strong for any website, regardless of platform.

// About the Presenter //

Andy McIlwain is an organizer of the Toronto WordPress Group, Toronto WordPress Developers Group, and WordCamp Toronto. He handles Sales & Marketing at Kobayashi Online, a digital marketing agency specializing in WordPress and small business websites.