Social media has gone beyond the basement. Companies are managing social media accounts with audiences in the millions, but the fish bowl pundits are still focused on the latest shiny objects. As a result, no-one is talking about how to manage social media when 1:1 becomes 1:10,000,000
If social is to maintain its place in large companies then we need to start that conversation.
In this session we’ll take a swing through four major problems that companies face when managing social media at scale and how they go about managing them.
- How companies structure for social media at scale
- How to handle community management when you get tens of thousands of comments a week
- How to keep your content on-track when everyone wants a piece of it
- How to turn measurement from an also-ran to a driver of your business