Stop griping about how your bosses keep demanding you show them results and ROI for social media, and start showing it. Learn how to impress the underpants off the powers-that-be using the unbridled awesomesauce of Radian6 and Sysomos Heartbeat, and the perennially underestimated HootSuite and Sprout Social. Find out about overlooked free tools like SocialMention and Google Alerts. Discover how to hook up your social monitoring with Google Analytics to connect $ and conversation. Start winning the battle for hearts and minds in your organization by measuring what your customers actually think of you online, how much mindshare you have vs. the competition, and how to mine the social graph for psychographics, user behaviours and other deep data.
- The tools that will allow you to listen online and measure social media results
- How to measure sentiment, share of voice and other killer KPIs
- Connecting web analytics with social analytics to achieve analyticgasm
- How to produce kick-ass dashboards and reports, to impress the boss man/woman/thingy
- The strengths and weaknesses of each measurement solution