Notice: Undefined index: page in /home/podcampt/public_html/wp-content/plugins/donate-plus/manage-dp.php on line 5

Notice: Undefined index: updatedonor in /home/podcampt/public_html/wp-content/plugins/donate-plus/manage-dp.php on line 8

Notice: wp_enqueue_script was called incorrectly. Scripts and styles should not be registered or enqueued until the wp_enqueue_scripts, admin_enqueue_scripts, or login_enqueue_scripts hooks. Please see Debugging in WordPress for more information. (This message was added in version 3.3.0.) in /home/podcampt/public_html/wp-includes/functions.php on line 4136

Notice: Undefined index: action in /home/podcampt/public_html/wp-content/plugins/donate-plus/donate-plus.php on line 58

Notice: Undefined index: action in /home/podcampt/public_html/wp-content/plugins/donate-plus/donate-plus.php on line 63

Notice: load_plugin_textdomain was called with an argument that is deprecated since version 2.7.0 with no alternative available. in /home/podcampt/public_html/wp-includes/functions.php on line 4023

Notice: register_sidebar_widget is deprecated since version 2.8.0! Use wp_register_sidebar_widget() instead. in /home/podcampt/public_html/wp-includes/functions.php on line 3828

Notice: register_sidebar_widget is deprecated since version 2.8.0! Use wp_register_sidebar_widget() instead. in /home/podcampt/public_html/wp-includes/functions.php on line 3828

Notice: register_sidebar_widget is deprecated since version 2.8.0! Use wp_register_sidebar_widget() instead. in /home/podcampt/public_html/wp-includes/functions.php on line 3828

Notice: register_widget_control is deprecated since version 2.8.0! Use wp_register_widget_control() instead. in /home/podcampt/public_html/wp-includes/functions.php on line 3828

Notice: register_widget_control is deprecated since version 2.8.0! Use wp_register_widget_control() instead. in /home/podcampt/public_html/wp-includes/functions.php on line 3828

Notice: register_widget_control is deprecated since version 2.8.0! Use wp_register_widget_control() instead. in /home/podcampt/public_html/wp-includes/functions.php on line 3828
Destination Innovation – The Mobile Marketing and Commerce Revolution | 2013 PodCamp Toronto
Notice: get_currentuserinfo is deprecated since version 4.5.0! Use wp_get_current_user() instead. in /home/podcampt/public_html/wp-includes/functions.php on line 3828

Notice: Undefined index: HTTP_REFERER in /home/podcampt/public_html/wp-content/themes/2013/single-sessions.php on line 9

Destination Innovation – The Mobile Marketing and Commerce Revolution


Notice: Undefined variable: post in /home/podcampt/public_html/wp-content/themes/2013/functions.php on line 273

Notice: Trying to get property of non-object in /home/podcampt/public_html/wp-content/themes/2013/functions.php on line 273

Notice: Undefined variable: post in /home/podcampt/public_html/wp-content/themes/2013/functions.php on line 274

Notice: Trying to get property of non-object in /home/podcampt/public_html/wp-content/themes/2013/functions.php on line 274

Notice: Undefined variable: post in /home/podcampt/public_html/wp-content/themes/2013/functions.php on line 275

Notice: Trying to get property of non-object in /home/podcampt/public_html/wp-content/themes/2013/functions.php on line 275

Notice: Undefined variable: post in /home/podcampt/public_html/wp-content/themes/2013/functions.php on line 276

Notice: Trying to get property of non-object in /home/podcampt/public_html/wp-content/themes/2013/functions.php on line 276

Notice: Undefined variable: post in /home/podcampt/public_html/wp-content/themes/2013/functions.php on line 277

Notice: Trying to get property of non-object in /home/podcampt/public_html/wp-content/themes/2013/functions.php on line 277
 

Mobile devices are changing the way we connect, perform our jobs, entertain ourselves, find places, learn about the world around us and buy things. Mobile phone usage has surged with over five billion in use globally – over one billion in China alone. Mobile proliferation has occurred more rapidly than any technology in human history, and is profoundly transforming marketing, commerce and customer support functions. Are you prepared to play a crucial enablement and leadership role in this transformation?

Tom Vassos, author of “DESTINATION INNOVATION: Creative Mobile Marketing and Commerce Strategies” will discuss several potential topics:
 Explore a broad range of innovation examples including product, service, operations, business function and business model innovation.
 Get an appreciation for the breathtaking mobile transformation that is occurring around us – growth rates, obsession/addiction rates and mobile social media proliferation rates.
 Explore examples of innovative, mobile-enabled Business Models (e.g., Tesco Home Plus).
 Explore a wide range of mobile strategies for branding, moving prospects through the sales cycle, conducting mobile commerce transactions and providing world-class customer support.
 Learn from an astonishing world tour of successful mobile marketing and commerce strategies. We may cover several name brand examples from five continents across several industries.
 Explore a wide range of mobile marketing strategies such as:
 Augmented Reality and QR Code Marketing strategies to achieve a wide range of business and marketing objectives.
 Push mobile marketing with SMS text, email or app alerts.
 Toolkits and frameworks to Accelerate your Mobile Marketing Impact.sm
 Strengthen brands with innovative Niche Marketing, Community Marketing, Viral Marketing, Video Marketing, Advertising or Cause Marketing mobile strategies.
 Move prospects through the sales cycle with innovative mobile Trial Marketing, Coupon Marketing, Clicks and Bricks Marketing, Loyalty Marketing, Hyperlocal Marketing, Check-in Social Media Marketing, Gamification Marketing or Augmented Reality Merchandising strategies.
 Explore a wide range of innovative mobile commerce methods such as Mobile Website/Mobile App Transactions, Daily Deals, Gift Cards, Clicks and Bricks, Customer Self-Checkout, Employee Self-Checkout, Click-to-Call, Pay by Name, PayPal, Alipay or Tap-and-Go mobile transactions to maximize sales.
 Explore the Top 10 Mobile Futures Technologies.

Questions Answered

  1. 1. A world tour of mobile marketing, commerce and mobile-enabled business model innovation examples.
  2. 2. Tactics to monetize your mobile strategies.
  3. 3. Specific mobile marketing/commerce tactics you can start implementing today to succeed.

One thought on “Destination Innovation – The Mobile Marketing and Commerce Revolution


    Warning: call_user_func() expects parameter 1 to be a valid callback, function 'twentytwelve_comment' not found or invalid function name in /home/podcampt/public_html/wp-includes/class-walker-comment.php on line 180

Leave a Reply

Your email address will not be published. Required fields are marked *

    Related Sessions

  1. Sh!t hit the fan? Dealing with a crisis in the digital age

  2. Cool Tools for the Social Media Savvy Sistas and Brothas

  3. No One Cares About Your Lunch: Adapting Your Voice for Online Communications

  4. Twitter Chats and Twitter Parties: Capturing Consumer’s attention one Tweet at a time

View All Talks →

Gold

Silver

Bronze