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Chocolate Lima Beans – Business Planning for Entrepreneurs


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Do you want to start a business? Get approval for a big project? Most people think of a business plan as a dry, complicated document that’s only good for attracting investors or getting a bank loan. Not true! Whether you want to start a new company or launch a big project, writing a business plan can mean the difference between high fives or failing miserably.

The secret no one talks about is that the gold is not in the plan itself, but in the process of creating it.
In this session you’ll learn about the elements of a traditional business plan, which parts are actually important to a business owner, and how to write your own business plan.

As a self-employed entrepreneur with over 20 years of business experience, I’ve learned my way around a cashflow statement. Through my Startup Daddy podcast, I’ve helped thousands get their businesses started. So if you’re serious about starting a business, taking your business to the next level, or getting that big project approved by the boss, this session is for you. Even if you think writing a business plan sounds about as much fun as eating Lima Beans, I’ll show you why it’s more like eating Chocolate.

Questions Answered

  1. The elements of a business plan
  2. Why a business plan for a startup, an established business, an online business and a brick and mortar business area all different
  3. Why making a Cashflow Statement is the most important thing you can do and how to make one
  4. How to write your own business plan

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