A word from our sponsor: Chevrolet Canada


Chevro­let Canada has been hook­ing up Pod­Camp Toronto as a Gold Spon­sor for some time now, and they’re back for #PCTO13! Their Media Rela­tions Man­ager Laura Nava took a moment to reflect on why Chevy is sup­port­ing us, and what it means to them. Check it out!

Why is Chevro­let spon­sor­ing Pod­Camp?
Chevro­let is pleased to be part­ner­ing with Pod­Camp again in 2013. We’re look­ing for­ward to great com­pany, con­ver­sa­tion and net­work­ing. Pod­Camp offers us an oppor­tu­nity to lis­ten and con­nect with a new and diverse group of peo­ple who may not be famil­iar with Chevro­let. For our team, being active in the social space is a key busi­ness strat­egy to build and fos­ter new relationships.

What “hot top­ics” of con­ver­sa­tion are you look­ing for­ward to at this year’s Pod­Camp?
The oppor­tu­nity and means to share and par­tic­i­pate in the con­ver­sa­tion con­tin­ues to evolve with the ease of inte­gra­tion and tech­no­log­i­cal advance­ments. Social media is not just a tool to engage, but also a resource of infor­ma­tion for main­stream con­sumers. I would antic­i­pate the use of recently emerg­ing plat­forms and how they have changed the way we social­ize to be a hot topic of dis­cus­sion dur­ing Pod­Camp 2013.

What can atten­dees expect from Pod­Camp Toronto they prob­a­bly won’t see or hear at other events this year?
Every year Chevro­let has been involved with Pod­Camp we have been amazed at the ded­i­ca­tion of the group of vol­un­teers who make the uncon­fer­ence great. They cre­ate com­pelling ses­sions with rel­e­vant top­ics that are pre­sented in unique and inter­est­ing forums that are both infor­ma­tive and enter­tain­ing. Pod­Camp also gives peo­ple the oppor­tu­nity to con­nect in real life. Pod­Camp offers the vehi­cle to intro­duce your­self to new peo­ple, to join in on con­ver­sa­tions, and to add a new level of value to your online relationships.